Digital Marketing Trends 2018: How will they effect your business?

We’ve compiled a list of digital marketing trends that are set to be huge in 2018.

Video is king

In 2018 video content will be key in marketing your business, including the use of live video streaming. Around 87% of online marketers now use video content and social media video generates 1200% more shares than just text and images combined. We think is enough reason for you to start producing video content to attract your customers.

More targeted ads with a singular goal

With so many ads out there, consumers get bombarded on a daily basis. According to recent studies, the average consumer is exposed to up to 10,000 brand messages a day and that number is only set to grow, so it’s only logical that ads will need to become a lot more targeted with a singular goal and conversion to capture the consumers attention.

New EU data protection laws

Data protection is now more important than ever. The General Data Protection Regulation (GDPR) will come into force from May 2018 so it’s a good idea for businesses to get prepared for this. Any customer data you hold must be done so with the explicit permission of your customers.

Social media ‘stories’

‘Stories’ are now a feature on Facebook and Instagram where you can post an image or video which appears for just 24 hours. So why should you be using them in your social media campaigns? They can help you stay front of your consumers’ mind and maintain visibility in your followers’ news feeds.

So there you have it; it’s clear that Digital Marketing in 2018 needs to be increasingly targeted, utilise video content and include the use of story-telling. Perhaps most importantly data protection needs to be at the forefront when communicating with your customers. If you’re concerned about GDPR, you can talk to our experts at Copper Bay Creative who can advise you on actions you can take to ensure your business is compliant.

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