Case Study: Mumbles Flooring website

Swansea’s Carpet and Flooring specialists, Mumbles Flooring offers friendly and helpful flooring advice to their customers in Swansea and South Wales. Mumbles Flooring prides itself on being a small, friendly flooring supplier with over 25 years’ experience in the industry.

Although Mumbles Flooring is an established supplier of flooring with many years in the trade, they still wanted to raise awareness of their products and increase the footfall to their showroom. When Mumbles Flooring first approached us, they were concerned about their website looking dated and not being able to showcase the wide range of products and services offered. Once the initial digital audit was carried out it was also highlighted that the website wasn’t fully responsive, which led to it negatively affecting the Google ranking.During our initial consultation it become clear that the client had a precise vision of what they wanted the website to look like. Mumbles flooring has a key target audience, customers looking for elegant and sophisticated flooring, and they wanted this to transpire in the overall feel of the website. The objective was to enhance the overall user journey and to showcase the vast array of flooring they offer. Ultimately, they wanted their website to be a digital showroom.

After the initial consultation with our design team and having discussed their goals, we were certain that a new website would be the perfect tool to promote Mumbles Flooring products and services, ultimately furthering their success.

Using their existing logo and brand we created a unique and modern looking homepage which is easy to use and navigate. We then coded the new design and setup WordPress CMS, which allows the client to easily keep the site up to date. As part of the package we offer CMS training to our clients to make sure they are fully confident with all the functionalities it offers and are able to independently update the website.

Mumbles Flooring also had commercial objectives that needed to be fulfilled. We defined clear and simple call to actions on the website, that were consistent throughout, to create a cohesive user journey throughout the website.

The new website’s design was fresh, engaging and simple to use and gave Mumble Flooring the new online presence they needed to stay ahead of their competitors. Products were displayed in a simple and clear way, with prices and brief product specifications clearly displayed, while accompanied by fresh and crisp imagery.

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